2017 top teachers

Gwen Achenreiner is one of the six UWL faculty members being recognized for excellence in teaching.

Sixth in a series of profiles on this year’s Eagle Teaching Excellence Award winners

Six UW-La Crosse faculty members are being recognized for excellence in teaching. They are the 2017 Eagle Teaching Excellence Award winners. This year the Provost Office received approximately 800 teacher nominations from UWL students. A UWL committee selected the winners.

Winners were announced at the end of spring semester and as part of spring commencement. They will be recognized among colleagues at the Chancellor’s All-University Address in fall.

This year’s winners are:

  • Gwen Achenreiner ~ Marketing
  • Rita Chen ~ Education Studies
  • Faye Ellis ~ Biology
  • Gary Gilmore ~ Health Education/Health Promotion
  • Brad Nichols ~ Art
  • Lindsay Steiner ~ English

Editor’s note: This is the sixth in a series of short profiles recognizing the six faculty to receive the Eagle Teaching Excellence Award. 

 “Dr. Achenreiner was my professor for ‘Buyer Behavior,’ which has been my favorite class thus far at UW-La Crosse. I truly looked forward to coming to her class because every day she had a new activity that related to both our lives as college students and how to better our future in marketing, which made learning about the field much more interesting and solidified my choice of marketing as a major.” -Mariah Ring

 Gwen Achenreiner, professor, Marketing Department

 Years at UWL: 19

Teaches: I predominantly teach MKT 362 “Buyer Behavior,” and serve as department chair and the American Marketing Association collegiate chapter advisor.  I also teach (or have taught over the years) MKT 309 Principles of Marketing; MKT 367 Market Research; and MKT 415 Senior Seminar.

History: I have taught marketing and management at both public and private institutions. In industry, I worked as a marketing analyst prior to teaching.

Favorite part of teaching: I like planning my course and preparing individual classes, constantly trying to figure out different and creative ways to better engage students. I love it when I see — or hear — students getting as interested and intrigued by the topics being studied as I am. Outside of the classroom, I enjoy activities and events that connect students and faculty with the business community. I believe these experiential learning activities are really helpful in extending learning beyond the classroom and in better preparing our students for success in their future careers. The opportunity to teach, and get to know, our UWL students is truly a privilege.