Committee forms to build UW-L brand

April 7, 2011

Graff Main Hall in spring.

Graff Main Hall in spring.

Clean bathrooms and coffee are just a couple things customers expect inside of a Kwik Trip store.

But what do people expect when they step on the UW-L campus? How about when they search the website or read university publications? What do they think?

Why do students choose UW-L? What kind of relationships are we building with consumers through thousands of interactions each day?

These are not simple questions. But a branding committee recently formed to begin to answer them and think about the message, image and overall brand of UW-L.

It’s an important time to consider brand as the university prepares for potential changes to UW System structure, embraces the explosion of social media and considers the Web as an alternative front door to campus.

The committee made up of students, faculty and staff seeks to create more consistency in logos and messaging throughout the university. They want to build on UW-L’s strong reputation – founded in nationally recognized programs and people.

But building a brand is about more than receiving recognition. It’s about establishing and strengthening a relationship with consumers. And, like forming any relationship, the first step to connect with others is to know yourself.

The committee will look for input from students, faculty and staff throughout the process. Brad Quarberg, associate director of University Communications, is chairman of the committee and can be reached at quarberg.brad@uwlax.edu. Look to the Campus Connection for future updates on the work of the branding committee.

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