The changing face of tourism

Economic Indicators: Update for the 7 Rivers Region at UWL Oct. 19

Tourism is about more than bringing visitors to the area. The Fall 2017 Economic Indicators on tourism will look at how it contributes to the region’s employment growth and business development.

Professor TJ Brooks, UW-La Crosse Economics Department chairman, will give current insights and perspectives on the region’s local economy and the role of tourism in community sustainability. A guest panel of regional tourism-related organizations will discuss the rebranding and retooling of tourism, area tourism initiatives, and the impact of tourism in their communities.

The event will be held Thursday, Oct. 19, at The Bluffs, Student Union. Breakfast will be served at 7 a.m., with the program beginning at 7:20. The program will end at 9.

Registration is $25. Pre-registration is required; seating is limited. The deadline to register is Monday, Oct. 16. Register at:

Economic Indicators: An Update for the 7 Rivers Region is a regional business forum. State Bank Financial sponsors this research project as part of its Thought Leadership Series in collaboration with the UWL College of Business Administration and the La Crosse Tribune. The programs continuously build on a base of information and provide decision makers with valuable tools for strategic planning.

The event is coordinated by the UWL Center for Entrepreneurship & Innovation and the UWL Small Business Development Center. For more information, contact the center at 608.785.8781.