UW-La Crosse student is sales warm-up champ

Monica Bohl with Susan Whitewater and trophy.

UW-L Marketing Major Monica Bohl, a senior from Muskego, photo right, was named overall champion at the fifth Great Northwoods Sales Warm-up collegiate competition Nov. 10-12. She’s pictured with faculty coach Susan Whitewater and the trophy she brought home.

Senior Monica Bohl named top salesperson in Midwest competition

You might say UW-La Crosse marketing major Monica Bohl talked her way into a regional championship.

The senior from Muskego was named overall champion at the fifth Great Northwoods Sales Warm-up collegiate competition Nov. 10-12 at UW-Eau Claire. Bohl brought home a trophy, $1,500 and a $1,000 custom business suit. She also received several job offers.

“We were pretty big underdogs going into the competition,” says Bohl, noting that this was her first time ever competing in a sales competition. “The many hours of role-playing going into the event really paid off.”

The competitive sales event included 48 students from 16 universities in nine states. Runner-ups were from Baylor University (Waco, Texas) and Illinois State University (Normal, Ill.) The two other UW-L students in the competition were Kristen Anderson and Lindsey Sjobeck. Sjobeck was named school champion, which excluded overall winners, and received and iPad, $150 and a trophy.

The three were given marketing cases from Hormel and SuperValu in mid-October before role-playing in front of judges at the competition. Bohl and the other two finalists then took a new challenge. They were given 30 minutes to prepare and then role-played in front of judges while the other competitors watched via TV.

Associate Lecturer of Marketing Susan Whitewater, who coached the UW-L students, says her team entered the competition prepared and motivated. “They worked together as a team even though at the event they competed against each other,” she notes. “All three did well and I’m proud of how they finished.”

All three walked away with great hands-on experience from the competition. Better yet, they developed business connections and have job offers or prospects.