American Marketing Association chapter expands by listening to student interests, needs
UW-La Crosse’s chapter of the American Marketing Association is now the fifth largest collegiate chapter in the world. That is out of more than 320 chapters worldwide.
UWL’s chapter has 140 members from a variety of majors. The group’s membership has grown because the AMA executive board cares about what members of AMA want to learn and surveys their areas of interest to structure its yearly schedule, says AMA president and UWL senior Epiphanie Belanger. “We mostly focus on professional development of students rather than professional development of marketing knowledge,” explains Belanger. “Every business student — and frankly, every student — could benefit from professional development. Yes, there are events and meetings focused on furthering our members’ marketing experience, but it generally is to broaden their view of the business world.”
Students interested in enhancing their professional, communication and networking skills join AMA. The group offers an opportunity to interact with peers, participate in group activities that develop marketing skills with hands-on experience, and interact with the business community.
UWL’s AMA chapter advisor is Marketing Professor Gwen Achenreiner.
Learn more about UWL AMA at www.uwlama.com/.